In this episode of The Cole Memo, Cole covers a major upcoming Illinois cannabis town hall and breaks down a viral controversy surrounding inflated THC potency labels in dispensaries. A Reddit post and independent testing results raise serious questions about accuracy and trust in cannabis testing, highlighting how young and evolving the industry still is.
The main segment features a deep dive into Missouri’s rapidly escalating hemp policy battle. Business owners Nick Thomas and Jamie share firsthand accounts of a proposed bill that could effectively eliminate hemp-derived products, including CBD. They discuss barriers to entering the licensed market, lobbying influence, and what they see as a coordinated effort to consolidate control. The conversation also explores federal uncertainty, potential legal challenges, and what comes next if the ban moves forward.
- Watch the episode on Youtube here
- Stream the episode on Soundcloud here
- Stream the episode on Spotify here
- Stream the episode on Apple Podcast here
- Stream the episode on X here
Links mentioned during show
- Town Hall on 4/20
- Ascend Products Mislabeled
- Kirk Barry appears on The Cole Memo: Episode 235 – Auditing the label on dispensary products
- Missouri Governor Says Restricting Hemp THC Products Is ‘Something We Need To Get Done’ As Ban Bill Heads To His Desk
- Links coming soon

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