The Cole Memo

In this episode, I sit down with Jimmy Young, executive producer of Cannabis Coast to Coast News and an Emmy award-winning broadcaster, to talk about his journey from sports media into cannabis journalism. We discuss how he built a national platform covering cannabis policy, the challenges of censorship in the space, and what it really takes to produce consistent, independent media in a rapidly evolving industry. We also get into the deeper history behind cannabis prohibition, including the long shadow of Nixon-era policies, and explore the ongoing debates around legalization, hemp, and market structure. From media bias to public perception and the future of reform, this conversation pulls back the curtain on where things stand today and where they may be headed next. Watch video version and read full show notes here: https://thecolememo.com/2026/04/10/e273/