In this episode of The Cole Memo, Cole sits down with economist Beau Whitney of Whitney Economics to unpack the complex realities behind cannabis market structures. From price elasticity and licensing limits to the rising tension between hemp and marijuana regulation, Beau explains what the data really shows. They also tackle how market access, consolidation, and criminal enforcement intersect with public policy — and why some legalization efforts may be reinforcing old injustices. If you’ve ever wondered whether high cannabis prices are policy-driven, or why hemp has become such a lightning rod, this conversation is for you.
This interview was originally recorded on June 17, 2025.
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