In this episode of The Cole Memo, I’m joined by Livi McKay, CEO and founder of MyTEPI and the Discover Your Color platform, for a deep dive into cannabis, “hemp”, and the evolving landscape of plant-based wellness. Livi shares her powerful personal journey—from overcoming severe health issues using cannabis to becoming a leader in quality management and consumer education within the industry.
We unpack how “hemp” is expanding access where traditional cannabis markets fall short, why state regulations often miss the mark, and how both sectors can coexist in a way that benefits patients and consumers alike. Whether you’re a patient, consumer, or industry insider, this conversation offers fresh perspective on one of the most divisive topics in cannabis today.
- Watch the episode on Youtube here
- Stream the episode on Soundcloud here
- Stream the episode on Spotify here
- Stream the episode on Apple Podcast here
- Stream the episode on X here
Links mentioned during show
- Follow Livi on X by clicking here
- Visit Livi’s website that she mentioned here – or by going directly here: https://discoveryourcolor.co/
- The Future of Cannabis & Hemp Policy: Taking the Best, Leaving the Rest
- Episode 39 – Charlie Bachtell – CEO of Cresco Labs
The Cole Memo 
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